98.3 CIFM is Kamloops’ Best Rock. A mix of new and classic rock with a relentless market presence and a steady stream of on-air talent, anchored by our morning show hosts, Roach, Kayla and Hank. This station has been a perennial market leader since its initial sign on in January of 1991. The result is a ratings monster, particularly in the all important 25-54 adult demographic.