Mix 93.8 not only plays great music through our talented DJs and music specialists but also provides a host of informative shows to inspire, educate, and inform. The Mix 93.8 team consists of dedicated individuals who aim to provide listeners with a rich and professional sound. We also aim to provide hands-on interactivity through the SMS line and a friendly approach to feedback and responses from our listeners. Our estimated listenership (calculated through informative surveys, competitions, and other communication tools) is estimated at 300,000. The LSM 8-10 (LSM = Living Standard Measure) rating and an income A-E rating are classified as a Middle to Upper Income Group.